This is Sam Hudson, one of the Market Advisors at Water Street Solutions. Sam’s job is to first understand a client’s financials, and then use that base information to help the producer make the best marketing decisions for his or her particular operation. It’s Sam’s job to stay on top of what’s happening in the markets day by day, hour by hour. And Sam’s not alone. He works with a whole team of experts including several independent contractors and ten other Market Advisors – and Craig, who you met in the previous post – the guy with the flip chart. Each Market Advisor sits at a desk with four screens of data.
Bottom line – we don’t take marketing recommendations lightly. A lot of thought and research and discussion goes into each one. After all, that’s what you’re hiring us for.