Here's a bowl of 1,000 lemon drops. Brian Hensley and Ben Metzger from Water Street Solutions used this to show a point when they spoke to young farmers at Tomorrow's Top Producer in Chicago today.
One thousand lemon drops equals one thousand first generation farmers. During the business transfer from the first generation to the second, 70% will fail, leaving
300 lemon drops. Ninety percent don't transfer from the second generation to the third, leaving
30 lemon drops. And from the third generation to the fourth, we lose 96%, leaving
one lemon drop. So one in a thousand farms makes it to the fourth generation. The point is, planning helps.